WineGlass Marketing Expands Web Development Capability by Acquiring Cakewalk Design Studio


NAPA, California – September 13, 2022 – Wine Glass Marketing announced today that it has reached an agreement with Cake design studio of Abbotsford, Canada to combine services. The move comes at a crucial time as wineries plan for what will hopefully be a busy fourth quarter after a lackluster hospitality season. “We’re usually busy this time of year,” says Susan DeMatei, President and Founder of WineGlass Marketing, “but this year our winery customers have a bit more motivation to get the most out of their winery programs. fourth quarter and we want to over-deliver”.

Cakewalk Design Studio, which just passed its 7e anniversary, was born from the design team of Vin65, now WineDirect. The agency, which has focused on website building, has a solid reputation with equal strengths in coding and technical development as well as creative and cutting-edge design. “We’ve always been focused on providing the best tools possible to our customers,” says James Davenport, President of Cakewalk. “We can now include the strategic and additional services offered by WineGlass Marketing, such as brand development, photography and media planning.” Cakewalk informed its customers of the move earlier this month and expects many of their customers to embrace the additional resources and sign up for WineGlass Marketing.

“We’ve known each other for years and we respect each other,” says DeMatei. “When we were looking to expand, it made sense that we contacted Cakewalk. We have a similar approach to customer service and rigorous testing and quality assurance. Their reputation and history are superb. This merger just helps us improve our game.”

James will join the WineGlass Marketing team as Design and Technology Supervisor and lead the design and technical involvement of the company’s complex WineDirect websites. He will continue to live and work in Canada remotely.

About Wine Glass Marketing

Napa-based WineGlass Marketing is the leading full-service, award-winning marketing agency for the adult beverage industry. The company, now in its tenth year, is based in downtown Napa and supports domestic and international wine and spirits customers with B2B and DTC marketing in digital and traditional channels. For the past two consecutive years, Inc. Magazine has recognized WineGlass Marketing as the only Napa company listed in the top 250 of California’s 5000 Series Top Companies hyper-growth rankings. WineGlass Marketing is also admired by the community, winning North Bay Bohemian’s “Best Creative Agency” spot for 2021 and 2022 and being honored as Napa’s “Best Company to Do Business With” in the 2021 North Bay Business Journal. The company’s creative strength is evident in winning top honors at the 2021 Web Awards for Best Drinks Website and a Webby Honoree for Websites in 2022. In the internet advertising competition, WineGlass Marketing won Best Beverage Category Integrated Advertising Campaign for 2021 and Best Beverage Category Website in 2022. At the 2022 Communicator Awards, the agency was recognized with four trophies for marketing campaigns. WineGlass Marketing is located at 531 Jefferson Street in Napa and can be reached online at or by calling 707-927-3334.

About Cakewalk Design Studio

Cakewalk Design Studio, founded in 2014, is a leading design firm specializing in websites for the wine industry. The company has supported over 250 winery clients in Canada and the United States with creative and technical services. Prior to Cakewalk, founder James Davenport had extensive experience in agricultural marketing before moving to Vin65 in 2010. Since starting Cakewalk, James has focused strictly on the wine vertical and partnered with various sales platforms from wine. Cakewalk Design Studio is located in Abbotsford, Canada and can be found at


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