OpenAP owners Fox, NBCUniversal, Paramount and Warner Bros Discovery will bring together executives from across the marketing ecosystem at a pivotal time for the advertising industry
Together, they will demonstrate how shared innovation powered by OpenAP enables marketers to target and measure consistent identity-based audiences across programmers and screens.
NEW YORK, June 7, 2022 /PRNewswire/ — OpenAP and its owners Fox, NBCUniversal, Paramount and Warner Brothers Discovery announced today that they will join forces at the 2022 Cannes Lions International Festival of Creativity to host an Advanced Advertising Summit, the first of its kind. After a year of significant innovation and accelerating more advanced ways to reach precise audiences and measure ad consumption across all screens, TV Networks will bring together leaders from brands, publishers, agencies and technology across the entire marketing ecosystem to unite around a common vision for the future. television advertising.
The Advanced Advertising Summit will take place on Thursday June 23rd of 10am-2pm CEST at long beach, Croisette Cannes and will include conversations with decision-makers who solve television’s most complex challenges. Topics will be action-oriented and accelerating TV advertising’s transition from siled panel-based demographics to census-identifying-based audiences at the breadth, quality and scale that only television as a platform can provide marketers.
“Our companies have proven that through collaboration, partnership and shared purpose, we can ignite a movement that transforms an entire industry. The past year alone has brought seismic change with programmers and advertisers both acting on this we’ve been talking about for years and bringing real change to the way we target and measure the value of TV advertising. By partnering with OpenAP, we’ll show the power of premium video and how joint cross-program solutions like OpenID and XPm unlock large-scale audience planning, optimization and measurement,” said Dan CallahanSVP, Data Strategy and Business Innovation at FOX; Krishan Bhatiapresident and chief commercial officer of NBCUniversal; John Halley, Chief Operating Officer, Advertising Revenue at Paramount; and Jim KellerEVP, digital ad sales and advanced advertising at Discovery, Inc. in a joint statement.
The TV Summit at Cannes Lions will be the one-stop destination where TV networks, technology, measurement and data companies come together to demonstrate the power and innovation of data-driven marketing. Featured companies joining the event will include Amobee, Comscore, EDO, Innovid, iSpot, LiveRamp, Magnite, Nielsen, VideoAmp, SambaTV, TransUnion and Truthset.
“Television has been the richest platform for creativity for decades, and the rise of data and multi-screen viewing now offers a whole new platform for marketers to reach their audience with branded messages. at scale. The future of television is no longer distant. idea – it’s here. Together with our partners, OpenAP will put television advertising where it should be – at the center of the conversation around creativity and innovation. innovation at Cannes Lions,” said Slattery of BrittanyMarketing Director at OpenAP.
Thursday’s Advanced Advertising Summit will kick off with a discussion on the future of television, featuring Callahan, Bhatia, Halley and Keller. The networks will showcase the progress of recent innovations in cross-screen targeting and measurement, and will be joined by Catherine SullivanCEO of PHD US; Doug Rosen, CEO of dentsu Media, Americas; and Jay Askinasi, Director of Growth, Publicis Groupe, among others, all of whom are at the forefront of bringing more advanced strategies to market. Additional content will be featured by summit partners.
OpenAP is the advanced advertising company that brings simplicity and scale to TV audience-based campaigns. Through a standards-based data enablement approach, we enable advertisers to centrally onboard audiences for use in planning, executing and measuring campaigns across the largest premium video advertising footprint. . OpenAP enables the use of ID-based Unified Audiences for targeting and measurement on any TV publisher in linear and digital viewing environments, unlocking transformative insights when using the same audience consistently on all screens. Our technology is open and interoperable, providing workflow automation and efficiencies on advanced audience campaigns for agencies, brands and publishers. For more information, visit www.openap.tv and follow @OpenAPTV on Twitter and LinkedIn.