Australian Radio 2021 – both commercial stations and the ABC – saw a number of high-profile departures over the year.
The latest came on Christmas Eve when ARN revealed its breakfast show Mix 102.3 in Adelaide would continue without its star attraction – Mark “Soda” Soderstrom. It has been part of the breakfasts at the station since 2014.
When Triple M Sydney went down moon man from his breakfast show recently, the company quickly removed all digital evidence of his presence at the station and quickly branded it.
Given the timing of Soda’s departure, ARN has not yet been able to remove its name from the company’s websites.
Soderstrom and his co-host Mix Erin Phillips (pictured above) only started working together on air this year. Although they were a successful couple, there was friction between some members of the RNA team. So much so that the couple walked away from breakfast earlier in the year until ARN could water things down and get them back.
When ARN does manage to reveal the new breakfast duo, it can keep the current tagline still in use – ‘Adelaide’s new way to wake up’.
Speculation in Adelaide is that ABC breakfast host may be leaving Adelaide Ali Clark could make a triumphant return to the station where she became an Adelaide radio star. As part of Kym, Ali and Dzelde (with Kym Dillon and Chris Dzelde), the trio ruled the Adelaide FM airways for several years from 2003 before leaving the station in 2007 after being poached by Austereo for Triple M. The trio had to serve a period of non-competition and finally pleased Triple M the following year.
Kym, Ali and Dzelde never recreated commercial success in their new home and they disbanded in 2010. Clarke went on to star on another Triple M breakfast team before being dropped before the end of her contract several years later. late.
Clarke then signed with ABC Adelaide and hosted its market-leading breakfast radio show. She announced her departure earlier this month.
Earlier this year Media Week spoke with Phillips and Soderstrom in a Media Week Podcast. During interviews, Soderstrom talked about the morning meditation sessions he had before arriving at the studio. It was perhaps in a moment of lucidity during one of those that he made a decision at the end of the year about his future.
Of his choice to leave, Mark Soderstrom said last week: “I made the difficult decision to end up at Mix after eight great years.
“It was a tremendous privilege to be invited into the cars, homes and workplaces of the station’s fantastic listeners and friends who I will dearly miss.
“I’ve been blessed to meet some brilliant and inspiring people along the way and it’s those relationships that I will cherish the most during my time at Mix.”
Soderstrom has plenty of other media duties to keep him busy. He features the sport on Seven’s rankings by winning Seven News Adelaide and he also covers the AFL for Seven at home games in Adelaide Crowes and Port Adelaide in the South Australian capital.
Faced with having to put together another breakfast team, ARN’s chief content officer Duncan Campbell said, “Soda has made an incredible contribution to Mix 102.3. I would like to thank him for his invaluable contribution which made Mix 102.3 a great success in the competitive Adelaide market. He leaves with our best wishes.
ARN noted that Soda co-host Erin Phillips will still be part of Mix 102.3’s breakfast crew and ARN will make an announcement about the new breakfast show for 2022 “soon”.
The first radio audience survey for 2022 begins in less than three weeks.
Learn more about the radio changes in 2021:
Breakfast Radio Breakup: PJ leaving Jase at KIIS 101.1 after three years
Robbie Buck and Wendy Harmer leave ABC Radio Sydney Breakfast
Kip Wightman quits Nova Brisbane breakfast team
Fran Kelly leaves RN Breakfast after 17 years behind the microphone
Russell Woolf, famed ABC broadcaster, dies aged 57
Lawrence Mooney hires lawyer to challenge radio star’s contract ending SCA
After 11 years, Mike E and Emma leave The Edge’s breakfast program
Tributes to deceased smoothfm breakfast host Glenn Daniel