NEW YORK, Oct. 06, 2022 (GLOBE NEWSWIRE) — seafrontthe sell-side ad server designed for convergent television, and Canoe companiesan addressable television technology and services company, today announced that an expanded roster of television programmers are adopting Beachfront’s unified ad serving technology, along with Canoe’s Service Assurance offering, to generate advertising revenue and connect across disparate TV environments.
Solving the critical challenges of fragmentation, Beachfront’s sell-side ad serving technology makes inventory monetization of traditional set-top boxes and connected TV interoperable for customers. Canoe’s Service Assurance, when integrated with Beachfront, provides television programmers with additional benefits, including monitoring and resolving technical issues that impact revenue. Initial programmers rolling out platforms and campaigns with Beachfront include AFRO TV, It’s Real Good TV, Kabillion, ToonAVision and TV One, with EPIX used for internal promotions.
“Unified ad delivery across CTV and set-top box VOD offering is a critical feature that programmers are demanding as the boundaries between platforms continue to blur,” said Chris Maccaro, CEO of Beachfront. “Enabling TV ad inventory interoperability for our clients and their ad operations teams is a feat that many platforms have not been able to accomplish. We are excited to strengthen our existing partnership with Canoe in a way that opens up new revenue streams and more profitable monetization options for programmers, and gives brands easier access to premium multi-screen TV inventory.
Programmers who use Canoe and Beachfront for campaign management and ad serving can consistently manage their direct sales offerings across CTV and VOD set-top boxes. Current programmers have already supplemented these direct sales deals with programmatic monetization of the Beachfront marketplace and Canoe infill to increase demand density and inventory yield. Through this offering, programmers can also arrange private market offerings (PMPs) that include CTV and VOD set-top box inventory, allowing advertising partners to purchase their inventory in a more efficient and attractive way.
“As the television landscape continues to fragment across traditional and streaming environments, programmers and media buyers are looking for more seamless ways to execute, manage and optimize their advertising campaigns,” said Mark Shepard, SVP and GM, Core DAI at Canoe. “Being able to offer campaign management through our existing service assurance offering and Beachfront’s ad server solves a major headache for our partners, streamlining the process of monetizing CTV and TV ad inventory. traditional for programmers.”
TV programmers working with Beachfront and Canoe benefit from:
- Efficiency gains: The ability to manage all creative and buyer relationships across CTV and STB environments on a single platform frees up partner operational efficiencies.
- Revenue increase: Global inventory management allows programmers to increase throughput and keep their supply pools running smoothly, regardless of transmission protocol.
- Blank ad experiences for viewers: The rigor of Canoe’s service assurance coupled with Beachfront’s ability to adhere to competitive separation and deduplication rules enables programmers to deliver flawless advertising experiences to their viewers.
Here is what TV programmers are saying:
“Being able to scale our advertising business across our traditional cable VOD and IPTV platforms is critical to TV One’s growth,” said John Fant, SVP Network Operations, TV One. “And having great software and service like this maximizes our ad revenue opportunities.”
“Serving our traditional distribution endpoints in Canada while expanding into the United States is important to ToonAVision,” said Adam Mimnagh, President of ToonAVision. “Having Beachfront and Canoe support this growth together has been extremely beneficial.”
“Canoe has been at the forefront of television advertising, and now with the addition of Beachfront and the ability to combine CTV and STB VOD, we see future growth as exponential,” said Stevan Levy, President of programming and operations, Kabillion .
Likewise, with this solution, agencies and advertisers have the ability to purchase premium CTV and set-top box TV advertising inventory through a single private marketplace. This capability allows media buying teams to seamlessly reach cable cutters and cable keepers via click-to-play, brand-safe supply that is often delivered to the biggest screen in the world. home.
The accelerated adoption rate of the offering reflects the growing demand for consistent campaign management tools and represents an expansion of the existing partnership between Beachfront and Canoe. In 2020, Beachfront enabled premium TV inventory from networks using the Canoe MVPD VOD ecosystem to be bought and sold programmatically and in real time.
About the waterfront
Beachfront is the sell-side ad server designed for convergent television. Our technology enables real-time unified ad delivery and monetization across all TV and video endpoints, including Connected TV (CTV), Set Top Box VOD, Linear Spot and National Addressable TV. Leading media owners, programmers, and distributors, such as AMC, Univision, CW, MLB, VIZIO, LG, and Vevo, use Beachfront’s premier technology stack to drive ad revenue, improve ad operations, and deliver premium ad experiences to their viewers. Founded in 2007, Beachfront is an independent, private equity-backed company based in New York City. In 2017, former US Secretary of Commerce Penny Pritzker, through her investment firm PSP Partners, acquired a majority stake in Beachfront along with Growth Catalyst Partners. Learn more at beachfront.com.
About the canoe
Canoe Ventures is a technology and services company that enables addressable television advertising on linear, VOD and streaming video platforms. Canoe integrates dynamic ad insertion into existing or new video services that are delivered to devices including set-top boxes, IPTV and CTV across its ecosystem of 38 million homes in the United States, Canada and in LATAM. The company also performs ongoing Canoe Service Assurance™ which includes monitoring, analysis and resolution of issues on all advertising campaigns. This service ensures a quality television experience for viewers and revenue optimization for the more than 100 television channels that Canoe counts as customers. The company is owned by Charter, Comcast and Cox. Its headquarters are in Denver, Colorado, with offices in New York and Atlanta.