Eliminating ‘Whack’ Weekend Weakness, Syndicator Robert Rose Tells Station Programmers (Video)


Having spent two decades in broadcast syndication, producing, hosting and distributing popular programming brands including urban latin and Raw travelRobert Rose has one of the best perspectives on recent developments in syndicated weekend programming.

And according to Rose, the New York-based one-man band behind AIM Tell-a-Vision, the day part went by with too many shows that aren’t “organized, slapped together, [represent the] lowest common denominator, and sometimes even worse, are insulting to viewers.”

In the form of a short youtube video messageRose made a serious plea to broadcast station managers to filter out shows he thinks are “too crazy for the weekend.”

Rose identifies four types of culprits:

> “The athletic blooper shows that there is actually a large percentage of scantily clad women who do non-athletic activities but move.” Rose does not explicitly name Mighty Oak Entertainment syndicator Mark O’Brien and his 16-year-old son whack sports series … but we can deduce what we are going here. Rose said the weekend is full of family viewing, but he’s not sure that type of programming is appropriate for any part of the broadcast day.

> Lifestyle and entertainment shows based almost entirely on EPK material. “The content may be cheap, but it’s not compelling and it’s extraordinarily lazy,” Rose said, noting that such programming can waste the high inbound and outbound audiences generated by live sports broadcasts. the weekend.

> Programs stuffed with two numerous advertisements. Rose cites “a media mogul producer” (Byron Allen perhaps?) as only providing about 18.5 minutes of content per half hour. “We have to go back to the industry standard commercial load if we’re going to stay relevant,” Rose said.

> Dated shows. Rose cited a recent sports interview show featuring recently retired Tampa Bay Buccaneers quarterback Tom Brady as explaining how much he enjoys playing for the New England Patriots, a team for which he last adapted in January 2019. Even more perilous for station managers, these outdated programs often have outdated copyrights, Rose added.

For her part, Rose tries to coax her plea as humbly as possible, noting that while it’s a “privilege” to produce television, doing so is also a “grin”.

“Are we hitting the bull’s eye every time ourselves? Maybe not ever. But it’s the chase that keeps us going,” Rose said.

“We’re broadcasting TV, not some obscure OTT network throwing bullshit at the wall to see what sticks, or some dying cable network that keeps airing the same shows over and over and over again to save money,” he said. he added. “We have a limited number of hours and a unique connection with our viewers that others just don’t have.”


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