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Artificial intelligence (AI) has transformed the landscape of the digital age and added a new dimension to it. It also added fuel to the much-talked-about “ease of living” for humans.

As AI can exhibit human behavior and exhibit human intelligence, it can reduce the workload of humans and help them streamline their daily work flow.

AI has played a major role in various industries such as banking, finance, healthcare, e-commerce, etc. Today, many experts believe that it has an important role to play in the field of web development.

Tech giants like Apple, Accenture, Amazon, Intel, Microsoft, etc., have been acquiring AI-based startups and adding their features to their ecosystem to improve customer experience.

According to a survey by Statista, AI software market revenue will reach $126 billion by 2025, and by 2030, global GDP will increase by $15.7 trillion thanks to AI.

Credit: HDFC

All these statistics point to a trend that AI will play an important role in software development and web application development. In this blog, we will explore the role of AI in web development and analyze the different use cases of AI in web development.

The role of AI in web development

Nowadays, when everything has gone digital, businesses need to have an online presence to promote their brand. This is where a website/web application can play a vital role. It gives your business much-needed visibility and also expands your reach.

Now, suppose people visit your website/web application before making a purchase or making a decision to choose you as their service provider. In this case, providing them with the best possible user experience becomes the key to success. This is where AI can be a real boost for your business.

For example, if you run an e-commerce website, providing adequate search functionality and creating a personalized experience is paramount. This is where AI-powered chatbots can quickly answer customer questions and improve your UX.

AI can also help automate your design process and free you from repetitive tasks. For example, if there is a fixed process to generate a prototype for designing a product, you can define the flow and then upload it to the AI ​​routine. The AI ​​will handle the rest of the stuff on its own.

In addition to this, nowadays when there is a demand for fast delivery in web application development, AI development solutions can help you speed up the development process. So overall, if AI is used wisely, it can prove beneficial for web development.

Let us now analyze the use cases of AI in web development so that you know exactly where it can help you in day-to-day operations.

Use Cases of AI in Web Development

1. Artificial Design Intelligence (ADI)

The important role of AI in web design and development is to automate the entire development process. There is a technology called Artificial Design Intelligence (ADI) through which you can achieve automation. The technology uses machine learning algorithms and creates a custom design based on input provided by the human.

Technology is still taking small steps in web design, but it will undoubtedly stay here for a while. Popular ADI design tools Adobe Sensei, The Grid, Firedrop, and WiX ADI have made a name for themselves in a short time. However, many improvements are still needed before these tools can replace human intelligence.

For example, when it comes to a complex design task like cropping an image to a specific size, AI cannot match the precision of a professional web designer. However, ADI tools can be used as a value-added technology to reduce your daily workload.

2. Fast and reliable searches with voice interactions

Voice Search has been built as one of the technologies of the future over the past 3-4 years. It began to take effect during the previous year and will continue to do so in the future. According to a PwC survey, 65% of people between the ages of 25 and 49 use voice search daily. 51% of users say they use voice search to find a local business near them.

These statistics indicate the rise of voice search, so businesses should start adopting it as soon as possible. Voice search optimization has also become a web design trend, especially for the e-commerce industry, where users want to search for products as quickly as possible.

This is where AI plays a crucial role and ensures clear and consistent communication between the website and the customer. For example, Amazon.com uses Alexa for voice search, and through this, it was able to take its user experience to the next level.

3. Design a customer-centric UX with AI

In the age of digitalization, user experience (UX) matters a lot and hence, creating customer-centric web design has become vital. This is where AI comes to your rescue, and it can identify your customers’ needs and provide insights into what kind of website experience your user wants. So, if you design your website based on this, you will surely succeed.

Even after the website is launched, you can use AI to analyze customer behavior and visiting patterns in terms of heatmaps. Based on this analysis, you can make necessary changes to your website and boost your brand awareness.

4. Create personalization with smart chatbots

In any web design, user experience is the key to success because it is the first thing a user interacts with on your website. This is where smart AI-based chatbots can inherit human intelligence and deliver a personalized experience to all users, increasing the chance of conversion. It also helps you increase customer satisfaction and loyalty.

According to a study, 58% of B2B companies and 42% of B2C companies use chatbots on their websites. In the past 12 months, 67% of consumers have interacted with chatbots for customer support. Moreover, chatbots are expected to save $8 billion by 2022. Thus, web development companies should plan and invest in AI-powered chatbots.

For example, the world famous HDFC bank uses the chatbot Eva for customer service. It handles more than 50,000 semantic queries by analyzing various day-to-day issues.

It also handles over 20,000 global customer conversations and responds to 5 million queries with 85% accuracy. It is also available on Google Assistant, and the user only has to say “Ok, Google, talk to HDFC Bank”.

In a word

Artificial Intelligence (AI) has been a breakthrough technology of the modern era to stick around for a very long time. With the increase in its prediction capabilities, intelligence, accuracy and precision, AI has become a household name for businesses around the world.

However, there was a doubt on how AI can contribute to the field of web development? But that doubt has now been dispelled. Web design is a field of self-experimentation and self-learning; you need to develop new design templates every day based on brand needs.

In this type of scenario, AI can be your best bet as it continuously learns and evolves on its own and provides you with amazing insights that can help you come up with unique design solutions. What are your thoughts on using AI for web development and design? Let us know in the comments section below.

Author Bio: Hardik Shah works as a technical consultant at Simform – a dedicated mobile development team in Dallas. He leads large-scale mobility programs that cover platforms, solutions, governance, standardization and best practices.

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